The truth with all open platforms is that a very small percentage of users are going to generate most of the content. Some studies show that 80 percent of the content will be created by 20 percent of the users. And, at a big enough size, it's possible that only 1 percent of your members will be consistent, active contributors. That's why it's so important that you make your contributors successful. A small group can have outsized impact on the rest of your business.
