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Remember, when they first join, you don't want to make a big ask for them. It can be so small that it doesn't feel like much of an ask at all. And it should always be presented as something that will bring them value. When we ask new members to introduce themselves, we tell them that we'd love to learn more about what they're working on, and we ask them to share one challenge that they're working through currently so we can immediately start bringing them value. And we ask them to browse the content so they can start learning and getting a feel for the space.
The Business of Belonging: How to Make Community your Competitive Advantage
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