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A support forum can look very different from other community spaces and have different engagement metrics. For example, if your community is all about facilitating interesting discussions, you'll generally want more comments, not less. But in a support forum, it's all about optimizing for the best answer. More answers isn't necessarily better, and can result in more confusion for the customer trying to find a solution.
The Business of Belonging: How to Make Community your Competitive Advantage
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