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Middleton breaks down community conflict into five levels: Difference – members have a different preference or taste that they are both comfortable with Misunderstanding – a member doesn't have the same information as another member and think they disagree but they just don't have the full story Disagreement – members actually disagree and feels discomfort about the disagreement, creating strain on the relationship Discord – one party identifies a trend of disagreements over time creating significant strain on the relationship Polarization – the relationship is actively hostile and members may ...more
The Business of Belonging: How to Make Community your Competitive Advantage
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