THE #FREETHE20 CAMPAIGN AFFIRMED what I had seen during my years in journalism: people were more likely to respond when they could focus on a specific individual—like David Rohde when he disappeared in Bosnia. Government officials were no different. During the Ebola crisis, Jackson Niamah, the Liberian health worker, had reached typically stoic diplomats with his chilling prophecy that “if the international community does not stand up, we will all be wiped out.”

