“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country … it is the intelligent minorities which need to make use of propaganda continuously and systematically.” Bernays would apply this thesis, which certain critics considered the very negation of democracy itself, with great effectiveness in Guatemala a decade after beginning work as public relations consultant for United
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