Geffen’s great professional cause in 1973 and 1974 was luring Bob Dylan to Elektra/Asylum, away from his longtime home at Columbia Records. “The legend was he could sign anybody,” remembered Jon Landau. “If he focused on somebody, he would go after them and communicate this tremendous intensity.”53 Dylan was to be the capstone of the Geffen legend. Geffen, as always, plotted his campaign methodically. He first targeted Jonathan Taplin, the former road manager for Dylan and the Band, as his conduit to meet Robbie Robertson, the Band’s leading figure. He courted Robertson to get closer to Dylan.
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