But I will just point out”—and here Dharmender held up one index finger and made eye contact in the rearview—“that it is just what people want of us. They want us to follow orders and put ourselves in harm’s way. On their behalf. ‘Oh look, those weirdos turn out to be useful to have around.’ We are useful, in other words, for going to the front lines and getting killed.
He's not exaggerating by much. The military dumps a lot of advertising and recruiting money in impoverished communities.