Saying “I’m sorry” can be embarrassing and difficult. It’s important, however, because an apology consists of saying those exact words. When you don’t want to admit you’ve done something hurtful and wrong, you say to yourself, I’ll show them I’m sorry through my actions. Okay, that’s good. You can do that in addition to apologizing (not to be confused with saying “I apologize”). This isn’t a one-or-the-other situation.