the executives of the largest tobacco companies joined forces and hired a publicist to devise a strategy. Fight the science, he advised. Manufacture doubt. Create as many reasons as you can for thinking that the scientists might be biased and telling only one side of the story. Then get your side out. Hire your own experts. Come up with your own “scientific” findings. Take out full-page ads in the popular press to call the scientists’ findings into question. Insist that any alleged link between smoking and lung cancer must be proven.
