If you were someone who felt that you were always on the outs in life, never quite fit in or had a chance, maybe never had the career or personal life you wanted, and felt that at least in part this was because other people had been against you and lying to you and undermining you right from the start, might it not seem attractive to explain all this through some giant conspiracy? Instead of being marginalized, suddenly you were part of an elite. You were one of the saviors of humanity, who actually knew a truth that billions of people had missed. And the fact that your cohort was so small
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