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It had lasted just six months, yet during that time its gatekeepers recorded 27.5 million visits, this when the country’s total population was 65 million.
On March 30, 1890, an officer of the First National Bank placed a warning in the help-wanted section of the Chicago Tribune, to inform female stenographers of “our growing conviction that no thoroughly honorable business-man who is this side of dotage ever advertises for a lady stenographer who is a blonde, is good-looking, is quite alone in the city, or will transmit her photograph. All such advertisements upon their face bear the marks of vulgarity, nor do we regard it safe for any lady to answer such unseemly utterances.”
Anonymous death came early and often. Each of the thousand trains that entered and left the city did so at grade level. You could step from a curb and be killed by the Chicago Limited. Every day on average two people were destroyed at the city’s rail crossings.
It was this big talk, not the persistent southwesterly breeze, that had prompted New York editor Charles Anderson Dana to nickname Chicago “the Windy City.”
This humiliation could not be allowed to stand. America’s pride in its growing power and international stature had fanned patriotism to a new intensity. The nation needed an opportunity to top the French, in particular to “out-Eiffel Eiffel.” Suddenly the idea of hosting a great exposition to commemorate Columbus’s discovery of the New World became irresistible.
As the notion of an exposition gained shape, however, other cities began to see it as a prize to be coveted, mainly for the stature it would confer, stature being a powerful lure in this age when pride of place ranked second only to pride of blood. Suddenly New York and St. Louis wanted the fair. Washington laid claim to the honor on grounds it was the center of government, New York because it was the center of everything. No one cared what St. Louis thought, although the city got a wink for pluck.
Burnham met the eastern architects Monday evening, December 22, at the Players Club, for dinner. Their cheeks were red from the cold. They shook hands: Hunt, McKim, Post, and Peabody—Peabody, down from Boston for the meeting. Here they were, gathered at one table, the nation’s foremost practitioners of what Goethe and Schelling called “frozen music.” All were wealthy and at the peaks of their careers, but all also bore the scars of nineteenth-century life, their pasts full of wrecked rail cars, fevers, and the premature deaths of loved ones.
The old world was passing. P. T. Barnum died; grave-robbers attempted to steal his corpse. William Tecumseh Sherman died, too. Atlanta cheered.
A battle followed, fought in true Gilded Age fashion with oblique snubs and poisonous courtesy.
Bloom thought a moment, hummed a tune, then plinked it out on the keyboard one note at a time: Over the next century this tune and its variations would be deployed in a succession of mostly cheesy movies, typically as an accompaniment to the sinuous emergence of a cobra from a basket. It would also drive the schoolyard lyric, “And they wear no pants in the southern part of France.” Bloom regretted his failure to copyright the tune. The royalties would have run into the millions.
Appalled by the vision conjured by Chicago’s Dedication Day, of crème and rabble mixing in such volume and with such indecorous propinquity, McCallister in a column in the New York World advised “it is not quantity but quality that the society people here want. Hospitality which includes the whole human race is not desirable.”
First came a blessing, given by a blind chaplain to an audience made deaf by size and distance. Next came a poetic ode to Columbus that was as long and difficult to endure as the admiral’s voyage itself: “Then from the Pinta’s foretop fell a cry, a trumpet song, ‘Light ho! Light ho! Light!’” That kind of thing.
In Lincoln, Nebraska, the Nebraska Savings Bank had become the favorite bank of schoolchildren. The town’s teachers served as agents of the bank and every week collected money from the children for deposit in each child’s passbook account. Word that the bank was near failure caused the street out front to fill with children pleading for their money. Other banks came to Nebraska Savings’ rescue, and the so-called “children’s run” was quelled.
There was daycare for the children of visitors, and much fun was made of the fact that when you left your child at the Children’s Building, you received a claim check in return.
They saw even more ungodly things—the first zipper; the first-ever all-electric kitchen, which included an automatic dishwasher; and a box purporting to contain everything a cook would need to make pancakes, under the brand name Aunt Jemima’s.
Ferris was last to take the podium and happily assured the audience that the man condemned for having “wheels in his head” had gotten them out of his head and into the heart of the Midway Plaisance. He attributed the success of the enterprise to his wife, Margaret, who stood behind him on the platform. He dedicated the wheel to the engineers of America.
But Ferris and Gronau had done their jobs too well. The design was so elegant, so adept at exploiting the strength of thin strands of steel, that the wheel appeared incapable of withstanding the stresses placed upon it. The wheel may not have been unsafe, but it looked unsafe. “In truth, it seems too light,” a reporter observed.
AND SUDDENLY THEY BEGAN to come.
“Call it no more the White City on the Lake,” wrote Sir Walter Besant, the English historian and novelist, in Cosmopolitan, “it is Dreamland.”
Over the life of the fair the hospital treated 11,602 patients, sixty-four a day, for injuries and ailments that suggest that the mundane sufferings of people have not changed very much over the ages.
There were Paderewski, Houdini, Tesla, Edison, Joplin, Darrow, a Princeton professor named Woodrow Wilson, and a sweet old lady in black summer silk flowered with forget-me-not-blue named Susan B. Anthony. Burnham met Teddy Roosevelt for lunch. For years after the fair Burnham used the exclamation, “Bully!” Diamond Jim Brady dined with Lillian Russell and indulged his passion for sweet corn. No one saw Twain. He came to Chicago to see the fair but got sick and spent eleven days in his hotel room, then left without ever seeing the White City. Of all people.
Chance encounters led to magic. Frank Haven Hall, superintendent of the Illinois Institution for the Education of the Blind, unveiled a new device that made plates for printing books in Braille. Previously Hall had invented a machine capable of typing in Braille, the Hall Braille Writer, which he never patented because he felt profit should not sully the cause of serving the blind. As he stood by his newest machine, a blind girl and her escort approached him. Upon learning that Hall was the man who had invented the typewriter she used so often, the girl put her arms around his neck and gave
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A woman disrobing in public, a man with a skirt over his head—the marvels of the fair seemed endless.
The sense of ownership was everywhere, not just among the tens of thousands of citizens who had bought exposition stock. Hilda Satt noticed it in the change that came over her father as he showed her the grounds. “He seemed to take a personal pride in the fair, as if he had helped in the planning,” she said. “As I look back on those days, most people in Chicago felt that way. Chicago was host to the world at that time and we were part of it all.”
The ball and Frank Millet’s other inventions imparted to the exposition a wilder, happier air. The exposition by day might wear a chaste gown of white staff, but at night it danced barefoot and guzzled champagne.
“Why should the wealth of the country be stored in banks and elevators while the idle workman wanders homeless about the streets and the idle loafers who hoard the gold only to spend it in riotous living are rolling about in fine carriages from which they look out on peaceful meetings and call them riots?”
In that single day 713,646 people had paid to enter Jackson Park. (Only 31,059—four percent—were children.) Another 37,380 visitors had entered using passes, bringing the total admission for the day to 751,026, more people than had attended any single day of any peaceable event in history. The Tribune argued that the only greater gathering was the massing of Xerxes’ army of over five million souls in the fifth century B.C. The Paris record of 397,000 had indeed been shattered.
No one could bear the idea of the White City lying empty and desolate. A Cosmopolitan writer said, “Better to have it vanish suddenly, in a blaze of glory, than fall into gradual disrepair and dilapidation. There is no more melancholy spectacle than a festal hall, the morning after the banquet, when the guests have departed and the lights are extinguished.”
Sullivan, never easy on his peers, became furious with one of the firm’s junior architects when he discovered the man had been using his free time to design houses for clients of his own. Sullivan fired him. The junior man was Frank Lloyd Wright.
The White City had drawn men and protected them; the Black City now welcomed them back, on the eve of winter, with filth, starvation, and violence.
“It is desolation,” wrote Teresa Dean, the columnist, about a visit she made to Jackson Park on January 2, 1894. “You wish you had not come. If there were not so many around, you would reach out your arms, with the prayer on your lips for it all to come back to you. It seems cruel, cruel, to give us such a vision; to let us dream and drift through heaven for six months, and then to take it out of our lives.”
There was something about Detective Geyer’s lone search through the sweltering heat of that summer that captured everyone’s imagination. He had become the living representation of how men liked to think of themselves: one man doing an awful duty and doing it well, against the odds.
The fair’s greatest impact lay in how it changed the way Americans perceived their cities and their architects. It primed the whole of America—not just a few rich architectural patrons—to think of cities in a way they never had before. Elihu Root said the fair led “our people out of the wilderness of the commonplace to new ideas of architectural beauty and nobility.”
The fair taught men and women steeped only in the necessary to see that cities did not have to be dark, soiled, and unsafe bastions of the strictly pragmatic. They could also be beautiful.
Sullivan was thirty-eight and incapable of cultivating the relationships that might have generated enough new commissions to keep him solvent. He was a loner and intellectually intolerant. When a fellow architect asked Sullivan for suggestions on how to improve one of his designs, Sullivan replied, “If I told you, you wouldn’t know what I was talking about.”
It became de rigueur among architecture critics and historians to argue that Burnham in his insecurity and slavish devotion to the classical yearnings of the eastern architects had indeed killed American architecture. But that view was too simplistic, as some architecture historians and critics have more recently acknowledged. The fair awakened America to beauty and as such was a necessary passage that laid the foundation for men like Frank Lloyd Wright and Ludwig Mies van der Rohe.
Burnham became an early environmentalist. “Up to our time,” he said, “strict economy in the use of natural resources has not been practiced, but it must be henceforth unless we are immoral enough to impair conditions in which our children are to live.”
He was ruined. He was still young, however, and still Bloom. He used his remaining funds to buy two expensive suits, on the theory that whatever he did next, he had to look convincing. “But one thing was quite clear…” he wrote. “[B]eing broke didn’t disturb me in the least. I had started with nothing, and if I now found myself with nothing, I was at least even. Actually, I was much better than even: I had had a wonderful time.” Bloom went on to become a congressman and one of the crafters of the charter that founded the United Nations.
THE THING THAT ENTRANCED ME about Chicago in the Gilded Age was the city’s willingness to take on the impossible in the name of civic honor, a concept so removed from the modern psyche that two wise readers of early drafts of this book wondered why Chicago was so avid to win the world’s fair in the first place.

