Mikko Ikola

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In September 1993, everything changed. AOL, the largest internet provider at the time, began a massive campaign to mail millions of CD-ROMs and floppy disks to consumers. Instead of a predictable, yearly spurt of users in September as students joined the Usenet network, millions of people began to join from all walks of life. This became a torrent that wouldn’t end.
The Cold Start Problem: How to Start and Scale Network Effects
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