Mikko Ikola

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Early on, with fewer than 10,000 daily active users, Snapchat was already hitting 10 photos/day/user, several orders of magnitude more than equivalent services—showing it had mastered the hard side of the network. Twitch, Instagram, and TikTok innovated in a similar vector, giving creators new tools and media types to express themselves.
The Cold Start Problem: How to Start and Scale Network Effects
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