Of course, the killer product is just one ingredient in solving the Cold Start Problem. It was also important for Zoom to quickly figure out its first atomic networks, finding that organizations like the Stanford Continuing Education Program, and small Bay Area colleges could each adopt the product independently. Get one to adopt, and others would soon follow, as people using the product would naturally spread it to others. Once the killer product and the first atomic networks are built, then a company starts to create “Magic Moments.”
