This provides another way to think of Facebook’s famous “7 friends in 10 days” heuristic. Getting to 7 connections is great, but what about 14—is that better? Definitely. But is it 2x better? Probably not. And if you take it to its logical extreme, every person having 10,000 friends won’t lead to 1,000x the engagement—in fact, it might start to lead to less engagement, as overcrowding effects take over.
