Sometimes these large professionalized outfits can get really big. The scale of the winners depends on the difficulty of aggregation—it’s easier to become a larger video creator or app developer than a mega-Airbnb host. A big YouTube star can simply get there by consistently making videos, as some teenage stars do, whereas being a large-scale host requires millions of dollars of real estate as a requirement. A networked product like OpenTable has restaurants on their hard side, which are unlikely to grow to become giants within the platform, because food is inherently fragmented. It’s unlikely
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