Mikko Ikola

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In later years, when the company added an enterprise sales team, they would target large customers who had adopted Slack across multiple parts of their company and ask if they wanted to go “wall-to-wall,” bringing the entire company onboard in exchange for added security/enterprise features as well as company-wide pricing. Enterprise sales became a huge accelerator a few years into the company’s launch.
The Cold Start Problem: How to Start and Scale Network Effects
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