Networked products often look like toys, and moreover, toys for a weird niche. This is why they are easy to underestimate. The atomic networks are forming in niche audiences like teens or gamers, and picking up a lot of buzz, but it’s not clear yet that it will be interesting to the mainstream. But that may soon change, as the network gets built out. In the meantime, you’re not in the target audience, and that’s okay.
