There are big advantages to an in-app wait list experience. For example, Robinhood, the commission-free online brokerage, had a hot and widely anticipated launch, and launched by signing users up to a wait list. On the back end, the team slowly let people in, pacing the growth so servers weren’t overwhelmed. The Robinhood mechanic asked wait list users to tweet or post to social media in order to jump ahead, ultimately bringing a million users in before a widespread release. Another variation of this is to ask users on the wait list to fill out detailed information about themselves, including
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