A Network of Networks It was my first year at the company, and although many companies have weekly reviews, Uber’s were different. First, in the discussion about each city, the level of detail surprised me. For San Francisco, the group began to discuss the surge percentages in the city’s seven-mile by seven-mile center, versus East Bay, versus the Peninsula. This was a senior group of executives, but the granularity and level of detail was incredible. But this was a requirement to run a complex, hyperlocal network like Uber where supply and demand depended on the dynamics of popular
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