Mikko Ikola

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A zero is a terrible experience, but even worse, it’s not easily solved. Adding just more one driver to the Uber network doesn’t ensure zeroes won’t happen, nor does adding one more colleague to a Slack workspace. To consistently ensure that people never experience zeroes, the network needs to be built out substantially, and it needs to be active, too!
The Cold Start Problem: How to Start and Scale Network Effects
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