The real cost of a zero is not just at the moment where it’s experienced, but rather, the lingering destructive effects afterward. Users who get “zeroed” often churn and worse, they come to believe the service isn’t reliable. It’s not possible to sustain a strong network when a large percentage of users are churning, but unfortunately, by definition new networks default to having many zeroes. Until this destructive force is dealt with, the network can’t get off the ground.
