In the end, you might ask—did Uber Ice Cream really help? As an individual stunt, it may not have had a massive impact on the company. But I argue that within the framework of taking a market from zero to the Tipping Point, these types of quick, clever tactics played a key role in getting markets off the ground. Most important, Uber created a system to quickly identify, execute, and iterate on these concepts—it was supported by an entrepreneurial team culture, robust software tooling, and an understanding that each city would be its own Cold Start Problem.
