Samuel van Deth

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Sometimes these were simple bonuses, called “Do X Get Y” (DxGy) offers, where a $100 bonus would be added once the driver hit 50 trips in a week. This could be extended into a tiered incentive, with a $25, $50, $100, and $200 bonus upon hitting 10, 25, 50, and 100 trips. Another would be “guaranteed surge,” where after the 20th trip, let’s say, every trip afterward would be multiplied by 1.5.
The Cold Start Problem: How to Start and Scale Network Effects
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