However, networked products are special in how they can leverage their networks to drive up each of these variables—something that traditional products can’t. As they grow and hit Escape Velocity, the density of the network makes the Engagement, Acquisition, and Economics effects more powerful, causing the input metrics to increase. More new users will appear, based on viral growth, and the product will get stickier, decreasing churn. More money will be made, as conversion rates increase.
