Chris Nakutis Taylor, one of the early general managers at Uber, describes their importance: ETAs were always terrible to start. +15 min in some areas, especially in the suburbs. There was another key metric. Get ETAs down under 3 min on average as quickly as possible while covering the whole city. If you could get ETAs, unfulfilleds, and surge down quickly, you’ll have a healthy market.
The target ETA for uber to ensure network effect
