There is sometimes low-hanging fruit. Often, it’s as easy as looking at all the users who are signing up or who are active, and checking out their email domains to figure out which companies to sell into. Or maybe just asking these users for their company name and team size—and then start emailing them to sell. Another quick fix is to add a “Contact us” tier of service on the pricing page. At the same time, run a parallel effort that emphasizes content marketing, events, and other programs that drive more top of funnel leads. Build a growth team that can score individual accounts and add life
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