To kick off an effort to generate more revenue, a cross-functional Growth and Monetization team was convened. It had a core of quantitative, business-minded product leaders who also teamed up with engineers and designers, led by ChenLi Wang and Jean-Denis Greze. This team would be empowered and given the resources to directly drive growth and monetization opportunities. They would create new insights about Dropbox’s business, identify and prioritize opportunities, and execute against them by shipping new features and updates to the product.
