Because some of the most important decisions in the company were made using these metrics, the NACS dashboards were expensively assembled from data across the company as well as external sources. One important source was large panels of anonymous credit card analytics resold and repackaged by the major card companies. Another source came from email analytics companies that had access to the emails—and thus receipts—of millions of consumers, and could offer market share metrics down to specific geographies and trip types. Think of these as “Nielsen ratings” for consumer credit card spend, where
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