Jeroen Pietryga

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This is an easy mistake to make, and possibly the most common pitfall of trying to predict the features of startups that are trying to build new products with network effects. A product’s first network is unlikely to be its last, when the team is working furiously to refine its network forces to conquer adjacent markets and networks. What might look like an airbed company eventually comes to disrupt the entire hotel industry. A chat product for small teams and startups eventually takes over the entire market as the de facto way for teams to communicate.
The Cold Start Problem: How to Start and Scale Network Effects
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