Edric Subur

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Yes, in this way, it’s just like multilevel marketing campaigns, Ponzi schemes, and the like. And of course, what happens with both chain letters and Ponzi schemes is that they collapse when the supply of new, novelty-seeking recipients dries up. As a result, existing participants stop getting paid. This in turn causes churn, which then unravels the network entirely.
The Cold Start Problem: How to Start and Scale Network Effects
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