Yet across many other platforms, particularly “broadcast” apps where you share videos or photos widely, the value proposition is displaying your status. No wonder our Instagram feeds are photos of travel adventures, cars, concerts, working out, and so on. Users become addicted to the “social feedback loop”—you publish content, and others see it and engage in the form of likes, shares, and comments. When this feedback is positive, it drives the creator to generate even more content.
