These computing shifts bring us some of the most obvious new killer products. When the smartphone arrived with a high-resolution camera, built-in location, and the App Store, we got a long string of hits like Snapchat, Uber, and TikTok. When the web came along, we got the search engine, ecommerce, marketplaces, and more. The era of Windows and Macintosh computers brought us Office, desktop publishing, and a slew of use cases for the personal computer. In other words, when there’s a new platform shift, the companies that build the killer products often create some of the most valuable companies
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