The classifieds-based design created a poor product experience since the popular members—particularly women—would become overwhelmed with a large number of messages, and they would struggle to reply. At a bar or club, potential suitors might be dissuaded if they saw a line of people waiting to talk to an attractive man or woman, but online, there was no such signal. So in turn, the experience for everyone else also ended up poor, because it seemed like no one would write them back.
