The idea seems to be really basic, as it allows you to take one or two main actions. The entire product experience exists on just a handful of screens, with a small set of focused features. For example, Snapchat lets you send photos to friends. Dropbox is a magical folder that syncs your files. Uber lets you hit a button to get a ride. Slack is a chat product for your coworkers. YouTube lets you watch videos. They’re very simple to use, but also easy to describe to your friends and coworkers as well.
