Thinking about zeroes and unfulfilled requests was such a useful concept at Uber that we baked it into many of our more common dashboards, split by city and region so we could understand how often it was happening. I encourage product teams to develop their own form of this metric, laid out as a dashboard of networks—whether that’s divided by geography, product category, or whatever else makes sense. Within each, it can be useful to track the percentage of consumers that are seeing zeroes.
