Claus Enevoldsen

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At the intersection of the tool and network, eventually, a pivot has to happen. Mechanically, this happens in multiple ways: This could be as simple as Instagram’s decision to open the app to a home screen feed of photos from other users. As a tool, it might be more efficient to show its photo-editing interface first, but Instagram emphasizes the network to show the feed, popular photos, and people recommendations. A big notifications icon with a red number on it filled with likes and follows further emphasizes the network feature.
The Cold Start Problem: How to Start and Scale Network Effects
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