When the network is fully filled out, active, and people are connected in the right way, then the product experience can really shine. This is the Magic Moment, when a product can deliver its core value—whether that’s connecting people for work, entertainment, dating, games, or otherwise. A product that hasn’t yet solved its Cold Start Problem will fail to deliver any magic in its early days. Often, the network will seem empty, like a ghost town. But once the network forms, the Magic Moments start to happen all the time—that’s when the product is ready to expand.
