Jay Zeschin

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The “systems of record” approach comes from building a tool—like GitHub’s source-code version control services—that becomes deeply embedded into a business or workflow, becoming the authoritative and comprehensive version for whatever you’re tracking. For example, GitHub lets individual developers manage their source code, making it a core part of their development environment—this is the tool. The network is then formed by inviting other software engineers to build on the project as well.
The Cold Start Problem: How to Start and Scale Network Effects
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