Jay Zeschin

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This mythology conveniently skips the part of the story when the network is sub-scale and lacks activity. The reality is that new products are often greeted by a nice initial spike of users, but this falls to a trickle as the novelty wears off. Maybe there’s another push, which again goes nowhere. People won’t use their product unless their friends are on it.
The Cold Start Problem: How to Start and Scale Network Effects
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