American Psycho was a book about how the American idea of personality is constructed around things we buy. We may be insane monsters inside, but we work hard to have good consumer taste on the surface. Ellis understood that most of us, when we read the news, are really just telling ourselves a story about who we like to think we are, when we look in the mirror. The main difference between Fox and MSNBC is their audiences are choosing different personal mythologies. Again: this is a consumer choice. It’s not the truth, but a truth product.

