You get the same rush from pulling the dense metal phone out of your jeans that a smoker gets withdrawing a softened cardboard Marlboro box. My phone cover has a waffle-patterned back to it. If I close my eyes, I know exactly how it feels. Close your eyes and try it. You can probably do the same thing. Before they target your lungs, cigarettes win you over with smell and touch and sound: that coffee-like aroma, the brittle feel of the rolling paper, the whooshing noise of a spark becoming a flame.

