As it turns out, there is a utility in keeping us divided. As people, the more separate we are, the more politically impotent we become. This is the second stage of the mass media deception originally described in Manufacturing Consent. First, we’re taught to stay within certain bounds, intellectually. Then, we’re all herded into separate demographic pens, located along different patches of real estate on the spectrum of permissible thought. Once safely captured, we’re trained to consume the news the way sports fans do. We root for our team, and hate all the rest.

