This book is intended as an insider’s guide to those distortions. The technology underpinning the modern news business is sophisticated and works according to a two-step process. First, it creates content that reinforces your pre-existing opinions, and, after analysis of your consumer habits, sends it to you. Then it matches you to advertisers who have a product they’re trying to sell to your demographic. This is how companies like Facebook and Google make their money: telling advertisers where their likely customers are on the web. The news, basically, is bait to lure you into a pen where you
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