The message to reporters working in big corporate news organizations was that long-form investigative reports targeting big commercial interests weren’t forbidden exactly, just not something your boss was likely to gush over. “I don’t know if it was my case or just common sense, but there are some things you just know,” says Akre. “Like if you want to work in TV in Florida, you’re not going to do exposés on Disney.” “Consumer reporting” instead increasingly focused on softer targets. “What you get instead is an exposé about some little Vietnamese restaurant. Because they won’t fight back,
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