Which headline is the Hawaiian Democrat going to click on first: “Ballast Discharge Measure Won’t Protect Hawaii’s Coastal Waters”? Or: “11 Times Marie Hirono Had Zero Fucks to Give”? Scatological blather scores shares and retweets, and now that there’s no ideological or commercial requirement to avoid pissing off the whole audience—no more “Good morning, everybody”—there’s no disincentive to using the strongest language.

