They picked that story just for you to hear. It is like the parable of Kafka’s gatekeeper, guarding a door to the truth that was built just for you. Across the street, down the MSNBC alley, there’s an opposite story, and set of storefronts, built specifically for someone else to hear. People need to start understanding the news not as “the news,” but as just such an individualized consumer experience—anger just for you. This is not reporting. It’s a marketing process designed to create rhetorical addictions and shut any non-consumerist doors in your mind. This creates more than just pockets of
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