We count on your shame in the same way. We know you know the news we show you is demeaning, disgusting, pointless, and not really intended to inform. But we assume you’ll be too embarrassed to admit you spend hours every day poring over content specifically designed to reenforce your point of view. In fact, you’ll consume twice as much, rather than admit you don’t like to be challenged. Like Tolstoy’s weak hero, you’ll pay to hide your shame. It took a while for news reporters to figure out how to deliver the same superiority vibe you can get from reading local crime blotters or watching
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