Rationalization is our ability to convince ourselves we did the right thing. Imagine you buy an expensive winter coat that you can return within thirty days. You take it home and weigh its pros and cons. Even if you keep the coat, you can’t shake that list of cons in your head. But when you buy a coat on final sale, you immediately commit to liking it. You can’t return it, so why worry about its drawbacks? That’s the power of rationalization. Embrace it. This works
